Invest & partner

Technology, AI & Robotics for New Products

Governable technology that serves people: new products for care, circular economy and hospitality

I believe in technology that makes people more capable without making them less responsible. I have brought digital tools into a social cooperative, I write about AI and the future of work, and I build prototypes. Now I want to turn concrete needs from social services, the circular economy and tourism into new tech products, with partners and investors who share this approach.

Why now

Why now

01

AI is becoming practical

Language models, computer vision and low-cost robotics make products possible that were out of reach for small organisations only a few years ago.

02

Ageing and care gaps

Europe and parts of the Gulf face growing care needs and staff shortages. Assistive technology can help, if it is designed with care workers and families.

03

Rules create trust

The EU AI Act and growing attention to responsible AI reward products that are transparent, safe and accountable from the start.

Where my experience comes from

  • Led the digital transformation of Cooperativa Ruah: CRM systems, ERP-aligned project workflows and digital tools for social services.
  • Ruah’s “Giusta Transizione” award recognised an ecology that becomes digital and social (2021).
  • Author of books on AI, responsibility and freedom in the age of automated systems, including “L’Ultimo Libro Umano” (2026).
  • Digital platforms, analytics and CRM for tourism and hospitality clients through Yalla Europa.
  • Hands-on prototyping with AI and development tools, from idea to working demo.
Ammar Shawesh

Ammar Shawesh

Founder & Strategic Business Advisor, Yalla Europa (since 2016) · Managing Director, Cooperativa Impresa Sociale Ruah (since 2015)

About Ammar

Worldwide examples that inspire

Public examples from around the world, shown for inspiration. They are not my projects or clients.

Rwanda → worldwide

Zipline

Drones that deliver blood and medical supplies to remote health centres, starting in Rwanda in 2016 and later expanding to other countries.

Lesson: The best tech products start from a vital, specific need.

Japan

PARO

A therapeutic robot seal developed by Japan’s AIST institute and used in elderly care, including for people living with dementia.

Lesson: Social robotics works when it supports care and does not replace it.

Genoa, Italy

iCub

An open-source humanoid robot developed by the Italian Institute of Technology (IIT) and used by research labs around the world.

Lesson: Italy has world-class robotics know-how ready to be turned into products.

United States

AMP Robotics

AI-guided robots that sort recyclables at high speed in recycling facilities.

Lesson: Computer vision can make the circular economy economically viable.

Denmark → worldwide

Be My Eyes

An app that connects blind and low-vision people with volunteers and, more recently, with an AI assistant that describes the world around them.

Lesson: Tech-for-good can reach millions when it is simple and human.

Business angel, investor or looking for a partner?

Let’s talk: investors & partners

Opportunities open to partners and investors

Stage: Pilot-ready

AI textile grading

Computer vision that helps reuse hubs sort textiles into reuse, repair and recycling grades faster and more consistently, starting from real data at Triciclo.

Looking for: A computer-vision partner, equipment funding, and circular-economy investors.

Let’s talk

Stage: Concept

Assistive and social robotics pilots

Co-designed pilots of assistive and social robots in care homes and services for people with disabilities, with ethics, training and impact measurement built in.

Looking for: Robotics companies, care providers, foundations and research centres.

Let’s talk

Stage: Concept

Multilingual AI concierge

An AI concierge for hotels and destinations that serves guests in Arabic and European languages, connected to booking and CRM data, with a human always in the loop.

Looking for: Hospitality groups, a tech partner, and seed investors.

Let’s talk

Stage: Concept

Governable tech studio

A small studio that turns needs from social enterprises and SMEs into tested digital products and AI tools, with transparency and accountability by design.

Looking for: Co-founders, impact investors and corporate innovation partners.

Let’s talk

How we can work together

  1. 01

    Angel & seed co-investment

    Investing together in a new company (NewCo) or special-purpose vehicle for a specific venture, with clear governance.

  2. 02

    Joint venture & strategic partnership

    Building a product or market with an industrial, tourism or tech partner who brings capabilities and distribution.

  3. 03

    Pilot sponsorship

    Companies fund a pilot linked to their ESG, CSR or innovation goals and get first access to the results.

  4. 04

    Impact & blended finance

    Foundations, impact funds and public programmes share risk with private investors to make social and environmental projects viable.

  5. 05

    Market access Europe ⇄ GCC

    Gulf family offices and companies co-invest and open their markets; European partners bring know-how.

  6. 06

    Advisory & board roles

    I join your board or advisory team in these fields, or invite you to join a venture’s advisory board.

Invest & partner

Business angel, investor or looking for a partner?

Tell me who you are and what you are looking for. I reply personally within a few working days, usually with a proposal for a call.

Who I would like to talk to

  • Business angels
  • Impact investors
  • Family offices (Europe & GCC)
  • Venture capital
  • Corporates (ESG & CSR)
  • Foundations
  • Public bodies & development finance
  • Founders looking for a partner

Book a free call

This page presents business ideas and partnership opportunities for preliminary discussion with qualified counterparties. It is not a public offer of financial products, securities or investments, nor investment advice. Any collaboration or investment will be agreed privately, after due diligence and in compliance with applicable law. Examples of third-party organisations are public and shown for inspiration only.

Let’s talk